Tekzilver
Best SEO Agency

Best SEO Service in Delhi NCR. Best Digital Marketing Company: Tekzilver

Welcome to the best SEO agency in Delhi NCR, India. If you are reading this, you could be a website or business owner trying to get your website to rank right on top of Google SERPs ( or Search Engine Result Pages). If so, congratulations! you have reached the right place. We provide the entire range of white-hat SEO services to global customers. We like to emphasize on the term "white-hat SEO" service because that is what is preferred by major search engines, such as Google, Bing, Yandex, Yahoo and others.


Having said that, we must say, we're well aware of black-hat SEO and negative SEO techniques. While we can help you with white-hat SEO, we would strongly advise you against using black-hat SEO techniques. And, we don't do negative SEO because that's unethical and we don't believe in that kind of stuff.


Talking about negative SEO service, or nSEO, in short, we decided not to retaliate against a bunch of Noida-based cyber criminals who carried out a nSEO attack on our websites in Nov 2021 though we clearly identified them in no time. We decided to let the Indian cyber police handle that part (however badly they do it).


Get in touch with us right away for a fully customized SEO plan that will maximize your business returns. We will give you a realistic assessment depending upon your specific requirements. Click on the button below or simply email us at [email protected].

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White-hat SEO and Some Common White-hat SEO Strategies

White-hat SEO refers to ethical and legitimate practices that focus on improving a website's visibility in search engine results pages (SERPs) through methods approved by search engines. These techniques aim to provide long-term, sustainable results by prioritizing the needs of users and delivering high-quality content.


Here are some common white-hat SEO strategies:


  • Creating relevant and valuable content: White-hat SEO emphasizes the creation of high-quality content that is useful, informative, and relevant to the target audience.
  • Keyword research and optimization: White-hat SEO involves conducting keyword research to identify relevant terms and integrating them naturally into website content, titles, headings, and meta tags.
  • On-page optimization: This includes optimizing website elements such as meta tags, headings, URLs, image alt tags, and internal linking to improve the site's structure and make it more search engine friendly.
  • Off-page Optimization or high-quality backlink building: White-hat SEO focuses on earning backlinks from reputable and authoritative websites through genuine means, such as creating valuable content that naturally attracts links.
  • User experience (UX) optimization: Providing a positive user experience by optimizing website speed, mobile-friendliness, and ease of navigation.

Black-hat SEO and Some Common Black-hat SEO Strategies

Black-hat SEO involves using manipulative and deceptive techniques to try to improve search engine rankings quickly. These practices violate search engine guidelines and aim to exploit loopholes in algorithms. While black-hat SEO may yield short-term gains, it poses a significant risk of penalties and long-term damage to a website's visibility. 


Given below are some examples of black-hat SEO techniques:


  • Keyword stuffing: Excessively and unnaturally using keywords in content, meta tags, or hidden text with the intention of manipulating search rankings.
  • Cloaking: Presenting different content to search engines and users, misleading search engines by showing content that differs from what users see.
  • Link schemes: Engaging in practices like buying links, participating in link farms, or using automated link-building tools to manipulate the number or quality of backlinks.
  • Hidden text and links: Hiding text or links from users while making them visible to search engines, often by using small fonts, hiding them behind images, or matching their color with the background.
  • Content scraping: Copying and republishing content from other websites without permission or proper attribution.
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Difference between Digital Marketing and SEO

Let's be clear about this: digital marketing is not SEO, and SEO is a part of digital marketing. In other words, Digital marketing is everything we do for promoting our products, services, or brands through various digital channels and platforms such as search engines, social media, websites, email, and others. It includes a wide range of online marketing strategies aimed at building brand awareness, attracting and engaging with target audiences and driving conversions and sales.

Online Marketing Strategies in Digital Marketing

  • Search Engine Optimization (SEO): SEO involves optimizing a website's structure, content, and other elements to improve its visibility and ranking in organic (non-paid) search engine results. This includes keyword research, on-page optimization, link building, and technical optimization to attract organic traffic.
  • Pay-Per-Click Advertising (PPC): PPC involves running targeted ads on search engines or other platforms, where advertisers pay a fee each time their ad is clicked. This strategy allows businesses to drive immediate traffic to their websites and target specific keywords, demographics, or interests.
  • Social Media Marketing: Social media marketing utilizes social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products, engage with audiences, and build brand awareness. It involves creating and sharing content, running paid ads, and engaging with followers.
  • Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. This includes blog posts, articles, videos, infographics, podcasts, and more, with the goal of driving organic traffic, establishing thought leadership, and nurturing customer relationships.
  • Email Marketing: Email marketing involves sending targeted emails to a subscriber list to promote products, share updates, nurture leads, and build customer loyalty. This strategy often includes personalized messages, automated workflows, and segmentation to deliver relevant content and drive conversions.
  • Influencer Marketing: Influencer marketing leverages individuals with a significant online following, known as influencers, to promote products or services. This strategy involves collaborating with influencers who align with the brand's values and target audience to reach and engage with their followers.
  • Affiliate Marketing: Affiliate marketing involves partnering with affiliates who promote a business's products or services and earn a commission for each sale or lead they generate. This strategy utilizes affiliate networks or individual partnerships to expand reach and drive conversions.
  • Online PR and Reputation Management: Online PR focuses on managing a brand's public image through digital channels, including press releases, media relations, and online reputation management. This strategy aims to maintain a positive brand reputation, handle crisis situations, and engage with media and online communities.

What is SEO?

The term SEO stands for "Search Engine Optimization". In other words, it is everything you would do on your website (a.k.a On-Page SEO) and off your website (a.k.a Off-Page SEO) in order to get it to rank higher than your competitors in the SERPs. We don't want to get into too much detail here, but we have covered all th different types of SEO in our article on Negative SEO Service. You might want to take a quick look there. For this article, let us look at some of the important points.


SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines and users.


There are different types of SEO techniques that can be employed to enhance a website's visibility. Here are some of the main types:

On-Page SEO: This involves optimizing the content and HTML source code of individual web pages. It includes factors like keyword research and optimization, meta tags, headings, URL structure, image optimization, internal linking, and user-friendly navigation.


Off-Page SEO: This focuses on improving a website's authority and reputation through activities performed outside of the website. It includes link building (acquiring high-quality backlinks from other websites), social media marketing, social bookmarking, guest blogging, and online reputation management.


Technical SEO: This involves optimizing the technical aspects of a website to improve its search engine friendliness. It includes factors like website speed optimization, mobile-friendliness, crawlability, indexing, XML sitemaps, structured data markup, and ensuring proper website architecture.


Local SEO: This is specifically targeted at improving a website's visibility in local search results. It includes optimizing the website for local keywords, creating and optimizing Google My Business listing, managing online reviews, and building citations (mentions of the business's name, address, and phone number on other websites).


E-commerce SEO: This focuses on optimizing online stores and e-commerce websites to increase organic traffic and improve conversions. It includes optimizing product descriptions, images, user reviews, site structure, and implementing strategies like schema markup for product data.


Voice Search SEO: With the rise of voice assistants like Siri, Google Assistant, and Alexa, voice search optimization has gained importance. It involves optimizing content for natural language queries, featured snippets, and long-tail conversational keywords.

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How to order SEO service in Delh-NCR, India? No matter where you are located, please email your requirements to us to our email id: [email protected]. Please describe your requirement in as much detail as possible so that we can help you better. All our services are available round-the-clock, worldwide.

We will carefully review your requirement and will get in touch with you in a few minutes. We aim to give our customers the best experience possible.